Santa was very kind to me this year and delivered a few lovely goodies from my new favourite brand Scotch & Soda. Although the Amsterdam based brand originates from the 80's, it underwent a huge revival in 2001 and now has over 50 stores worldwide. I haven't seen it in the UK, although they may well have stores there, but the 2 stores I visited in Dubai have been great. The visual merchandising in-store is really rugged with lots of wooden features and metal railing details mixed with big glass cabinets making it quite masculine but inviting.
Loving these images from the latest campaign. Gives the brand a real personality and edgy feel. Also I think one of the most important attributes of this brand is the attention to detail. Every single item has an incredible interior finish and a lot of the women's shirts come with little necklaces attached to the pockets. Little things like this really make all the difference and it makes me feel as if everything has been hand finished especially for me!
Check it out and see what you think
Toodles xxx
No comments:
Post a Comment