Milan

It's taken me a few days to get round to this but I've found a spare few minutes to do a little post about my trip to Milan last week. I have to admit I wasn't too excited about going at first, mainly due to uni messing up flights, hotels, and just about everything else they could, but I actually had a great time once we had arrived. Despite ending up in a hotel an hour away from Milan in the middle of an industrial estate, we made the most of visiting all the different shopping areas in the city and checking out the great visual merchandising around. The best place for this by far was Via Montenapoleone and Via Della Spiga, which make up the designer district of the city. I really noticed the simplicity in all the window displays. No fancy technologies and trying to be too clever, just simple displays of the products which worked so well for the majority of the brands without being boring. Here's a few of my favourites...

Stella McCartney

Missoni

Bottega Veneta.
Clever use of 'a window through a window' concept.

Ralph Lauren

Salvatore Ferragamo

Alexander McQueen

Not sure what brand this is but the very cleverly used mini versions of the collection for the display.

Blumarine

Lanvin

Paul Smith

Prada Flagship store

Louis Vuitton

We also did a few tourist-y things such as visiting the top of the Duomo Cathedral and having a champagne lunch at the Armani Restaurant. All in the name of 'uni research' obviously!

Champagne lunch at Armani Restaurant

On the roof of Duomo

Fashion Marketing & Branding Milan 2012