I remember the first time I saw this ad for Zadig & Voltaire a while back and its stuck in my head ever since. I think its the laid back styling, hint of jewellery, wavy beach hair and sunlight room that made it so memorable. For a French brand, I think they do the 'California Cool' look very well.
Erin Wasson has been the face of the brand for a few years now and I think she fits the brand's personality perfectly. Below are some images from the Spring/Summer 2012 ads.
I'm in love with the white cut-off shorts and metallic slouchy jumper. Every collection from Z&V manages to portray casual cool, with relaxed denim, loose fitting knits and the odd sequin blazer (my favourite piece every time by far!)
Toodles xxx
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